Product Naming
Make an introduction unforgettable.
What’s in a name? Intrigue, attention, the benefit of the product in a way customers can’t forget. And, above all else, bigger sales for you.
Bullpen Underwear
Duluth Trading Co.
When a company’s first smash-hit underwear is "Buck Naked" and features a chubby middle-aged guy on a stripper pole to show how comfortable it feels, you know the follow-up product is going to have some pretty high naming expectations.
And this job was extra-sensitive considering the tech innovation was all about keeping your, uh, "manhood" contained and comfortable as the workday jostled and bounced you around. So make it clever. Make the benefit obvious. Make it risqué enough to get noticed – but not so raunchy it can’t run on national television.
And what red-blooded American male doesn’t want to know he’s built like a breeding bull?
Grindstone Work Boots
Duluth Trading Co.
How do you tell folks a boot is built tough enough to outlast any and every workday? What name would telegraph that the extra toe bumpers, thicker leather and lugged sole just survived walking miles of breaker rock during a year of wear-testing by a road construction engineer?
Create a name that tackles the daily grind, of course.
