Duluth Trading Co

With success comes challenge. One of Duluth's fastest-growing clothing categories is outdoor-active gear. But how does a workwear company take advantage of that without straying too far from it's roots and alienating customers?

By building the hiking gear for the folks who build the trail.

This partnership allowed Duluth to sell performance outdoor wear while showcasing the work of the Ice Age Trail Alliance Crew members that bust their humps building and maintaining all 1,200 miles of one of America's premier hiking trails.