The requiem for ink and paper has been playing as long as I’ve been in the business. But somehow, someway, the old standby keeps beating the odds – even trouncing the newcomers of social and digital when it comes to long-term engagement. The reason? Because print is still the most reliable browsing medium and the sure-fire way to create needs in a consumer’s mind. It captures you when you least expect it, tells stories in the way we can all relate to, and it’s always on – even when the internet connection isn’t.